Attio

Attio is the AI-native CRM where modern GTM teams manage customer relationships, build custom workflows, and keep records in real time. Connect it to Alta and every contact in Attio becomes something your AI agents can act on, the moment it lands.

Put your Attio contacts to work

Your CRM holds your contacts. It doesn't reach out to them. With Alta connected to Attio, your contacts flow straight into Katie, Alex, and Luna, and the agents take it from there: qualifying, prospecting, and engaging without anyone exporting a list or copying a record. Attio stays your source of truth. Alta does the work on top of it.

Why connect Attio to Alta

1. Instant inbound lead qualification:  A new lead lands in Attio and Alta's agents pull it into the campaign, qualify against your ICP, and book the meeting. No manual triage.

2. No-show and follow-up recovery: When a meeting gets ghosted or a lead goes cold, Alta follows up automatically with the right message at the right time.

3. Closed lost revival: Old contacts don't disappear. Alta monitors your Attio contacts and accounts for signals that someone's worth a second touch.

4. Outreach built on real context: Alta uses the detail already in Attio to personalize every touchpoint, so nothing feels generic.

Built for your whole GTM

Whether you run sales, marketing, RevOps, or all of it with a small team, the Attio integration keeps your agents working from current contact data. Reps stay focused on conversations that matter. Marketers get a steady flow of qualified contacts. Leaders get a GTM motion that runs on its own.

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Real-world use cases: how Alta's agents activate your Attio contacts

Use case 1: Instant inbound lead activation

New inbound contacts often wait hours, sometimes days, for a first touch. By the time someone follows up, the intent has cooled.

Solution The moment a new contact enters Attio:

1. Alta reads the contact detail and any context that comes with it
2. Alex qualifies against your ICP
3. A personalized first touch goes out in minutes, not days
4. Engagement logs back to the Attio record

Result

• Inbound gets a response in under 30 seconds, against a 42-hour industry average
• Faster speed-to-lead, higher meeting rates
• No manual assignment, no leads slipping through

Use case 2: ABM outreach from your Attio contacts

Problem Your target accounts are already in Attio. Turning them into coordinated ABM outreach means someone has to research each one, build the list, and write the messages.

Solution Katie works directly from your synced Attio contacts. She identifies the right people within your target accounts, builds personalized sequences across email, LinkedIn, and calls, and adapts based on what’s landing.

Result

• Outbound runs continuously, not in batches when someone has time
• Personalized at scale, not templated blasts

Use case 3: Reviving closed-lost deals and no-shows 

Problem Deals go quiet, meetings get ghosted, and closed-lost opportunities sit untouched. Following up at the right moment — without knowing when that is — takes attention no one has.

Solution Luna watches for signals across your contacts. When a no-show goes dark, a closed-lost account shows renewed activity, or a dormant deal flickers back to life, Alta re-engages with outreach tied to the contact’s context.

Result

• Old contacts turn back into live conversations
• Closed-lost and no-show contacts get a second chance automatically
• Re-engagement happens on signal, not on a reminder someone set

See it on your own contacts

Connect Attio to Alta and watch your agents go to work on the contacts you already have.

Book a demo

Before you connect

You'll need:

1. A workspace admin on the Attio side. Authorizing the connection grants Alta access to your records, notes, and workspace configuration, which takes Attio workspace-level permissions. A basic member usually can't approve it.
2. Access to Alta's integration settings. Any user who can open integration settings can start the connection. No special Alta admin role required.

Connecting is a one-click authorization. You click Connect in Alta, get redirected to Attio to approve the connection, and you're done. No API keys to copy or manage.

FAQ

1. Is the Attio integration native? 

Yes. Alta connects to Attio directly, with no third-party connector or middleware in between. You authorize the connection from both sides, and Alta reads and writes through Attio's own API.

2. Does data sync both ways? 

Yes, the integration is bidirectional. Alta reads contacts and companies from Attio to build and filter campaign audiences, and writes back as your agents work: updated contact records, plus a note for every outreach action. Attio stays your source of truth, with Alta's activity logged on top of it.

3. How quickly does Alta pick up new contacts from Attio? 

Alta pulls new contacts as your campaign runs. When a campaign uses Attio as its audience source, Alta requests the next batch of contacts whenever it generates prospects, and catches records added to Attio since the last pull. No manual export, no re-syncing on your end.

4. What contact details does Alta read from Attio? 

Alta reads the core person fields plus any custom attributes you've added. That covers name, email, phone, job title, description, and social links (LinkedIn, X, Facebook), along with custom fields like text, number, date, select, and location. You can filter and segment your audience on any of them.

5. What does Alta write back to Attio? 

Alta updates contact records and logs every interaction. On the contact, it creates or updates name, email, phone, job title, description, and social links. Every email, call, LinkedIn message, SMS, WhatsApp, and meeting is written to the contact as an Attio note with the date and full detail, so your reps see the complete engagement history where they already work.

6. Does Alta sync companies and notes? 

Companies and notes are in scope.  Alta reads company attributes (name, domain, description, location, employee count) to build and filter audiences, and writes a note to the contact record for every outreach action.

7. Will Alta overwrite my existing Attio data? 

No. Alta only updates the fields you've mapped for write-back, and only those set to send on update. Everything else stays exactly as your team entered it. You control which fields Alta is allowed to change.