Elina Papernaya

Head of GTM

Elina leads go-to-market at Alta, spanning demand gen, product marketing, and partnerships. Previously she built partnership engines at monday.com and Cymbio. She writes about AI GTM strategies and pipeline growth.

Recent Articles

Are AI-Powered BDRs the Future of Sales or Just a Fad?

Explore how AI-powered BDRs are transforming sales development, automating outreach, qualifying leads, and helping teams generate more pipeline.

How to Maximize Your ROI at Industry Events: 6 Steps to Sales & Marketing Success

Learn strategies to drive pipeline before, during, and after events. See how Alta’s AI SDRs automate outreach and follow-ups to maximize conference ROI.

Turning Closed Lost Opportunities into Future Wins: Strategies for Sales Teams

Discover how Alta’s AI SDR helps sales teams analyze closed lost opportunities, automate smart re-engagement, and recover pipeline at scale. Future-proof your sales strategy with AI sales automation.

How AI Sales Tools Personalize Outreach and Build Trust

Discover how AI SDRs personalize outreach at scale, the limits of automation in sales, and how to strike the right balance between efficiency and authentic human connection.

Email Warmup and AI SDR Agents: The Perfect Combination for Effective Email Outreach

Learn how to improve email deliverability and scale outreach with warmup strategies and AI SDR agents. Build reputation, automate campaigns, and boost ROI.

Transforming Sales with Revenue Intelligence: A Guide for Revenue Teams

Discover how modern revenue intelligence platforms transform sales. Use actionable insights to improve performance and accelerate revenue growth.

Redefining Sales Analytics with Alta and Salesforce

Sales analytics can be intricate, involving a myriad of data points from customer interactions, sales performance, market trends, and more.

6 Must-Have Salesforce Dashboards for Maximizing Revenue

In today's fast-paced business landscape, staying ahead of the competition requires leveraging every available advantage.

Driving Business Success through Revenue Operations: The Power of Connected Data

In today's rapidly evolving business landscape, data is the lifeblood that fuels growth and decision-making.