Today we're announcing our $25M Series A. But the real story is why the GTM stack stopped working, and what replaces it.
GTM has been running on storage, not intelligence
For decades, go-to-market ran on systems of record: tools that store information until a human acts on it. Then AI arrived, and the industry bolted agents onto that stack as point solutions. The result: more activity, flat pipelines, and inboxes full of generic AI outreach.
AI didn't fix broken playbooks. It scaled them.
The fix isn't retrofitting intelligence onto legacy architecture. Systems of record store information. A System of Actions acts on it: the intelligence layer the whole stack was missing, deciding what to do next and doing it. That's what we built.
From system of record to System of Actions
Alta starts with a Company Brain: a centralized intelligence layer that maps how your GTM engine works. A coordinated network of AI agents shares that Brain, fueled by 50+ data sources and hundreds of buying signals, handling prospecting and multi-channel outbound, inbound qualification, AI calling, and continuous optimization.
It runs on top of your existing stack, with partners like Salesforce, HubSpot, IBM, and Google and 60+ GTM tool integrations, including Attio and Clay. The result: a learning curve that never plateaus. Every call, reply, and closed deal makes the whole system smarter.
Built fast, growing faster
We hit our first million in revenue within months of commercializing, and we're on track for 800% revenue growth this year. Revenue teams at Snowflake, Deel, Atlassian, and Atoms run on Alta today, alongside hundreds of businesses, from Fortune 500 companies to SMBs.
What we're doing with $25M
We're doing for go-to-market what AWS did for infrastructure: turning a stack of cobbled-together tools into one system that runs well, learns, and drives pipeline. This round accelerates that:
Deeper integrations
new data sources, CRM, and advertising platform connections
New agents
account management and cross-selling, going beyond acquisition
Global expansion
growing our team across Israel and the United States
GTM intelligence that compounds
If your team is drowning in disconnected tools and AI outreach that buyers ignore, more effort won't fix it. You need a system that actually learns.
We're just getting started. If you'd rather build with us than watch,
Our Series A was led by IN Venture, with participation from Mindset Ventures, Skywell Capital, LeumiTech77, and our existing investors Entrée Capital, Target Global, and Verissimo Ventures.
