The Most Important Metrics to Track Company Efficiency in SaaS and Why They Are Important

Elina Papernaya
September 12, 2023
5 min read

In the fast-paced world of Software as a Service (SaaS), understanding the right metrics to track is crucial for long-term success. This blog post aims to shed light on the most important metrics that SaaS companies should focus on to ensure they are on the path to sustainable growth.

Why Metrics Matter

Metrics serve as the compass for your SaaS business. They help you understand where you're going and how fast you're getting there. They are the key performance indicators (KPIs) that provide insights into customer behavior, financial health, and overall company performance.

Key Metrics to Track

1. Monthly Recurring Revenue (MRR)

Why It's Important: MRR is the lifeblood of a SaaS company. It helps you gauge how your company is growing and how much revenue you're earning on a monthly basis.

2. Customer Churn Rate

Why It's Important: This metric measures the percentage of customers you lose over a specific period. It's a critical metric for understanding customer retention and the overall health of your business.

3. Customer Acquisition Cost (CAC)

Why It's Important: CAC measures how much you're spending to acquire a new customer. If you're spending too much, you can grow your business but not your revenue.

4. Customer Lifetime Value (LTV)

Why It's Important: LTV measures the total revenue value of a customer over their lifespan with your company. It helps you understand the long-term value of your customers.

5. Average Revenue Per User (ARPU)

Why It's Important: ARPU helps establish the dollar value of the average customer, which is essential for pricing and revenue optimization.


Understanding your SaaS metrics is crucial for two key reasons:

  1. SaaS Success Formula: SaaS success boils down to a formula that involves building a great product, gating it through a paywall, and retaining customers for as long as possible.
  2. Optimizing Goals: Each metric serves as a fulcrum through which you can make decisions to optimize short, mid, and long-term goals.

Elina Papernaya
September 12, 2023
5 min read