6 Must-Have Salesforce Dashboards for Maximizing Revenue

Elina Papernaya
January 22, 2024
5 min read

In Salesforce, dashboards are important tools for businesses to improve operations and increase revenue in the ecosystem. A well-structured Salesforce dashboard can transform data into actionable insights, driving strategic decisions and fostering growth. This article will explore six essential Salesforce dashboards every business should implement to enhance their revenue potential.

1. Sales Performance Dashboard

Objective: To track and analyze overall sales performance.

Key Features:

  • Revenue Growth Tracking: Monitor revenue growth over different periods – daily, monthly, quarterly, or annually.
  • Opportunity Pipeline: Visualize the sales pipeline with stages from lead generation to deal closure.
  • Sales Team Performance: Evaluate individual and team performance against targets.
  • Win/Loss Ratio: Understand the proportion of successful deals versus lost opportunities.

Why It’s Essential: The Sales Performance Dashboard offers a comprehensive view of your sales activities. It's instrumental in identifying trends, setting realistic targets, and strategizing sales efforts. Checking this dashboard regularly helps your sales team stay on track with business goals and increase revenue.

2. Customer Engagement Dashboard

Objective: To gain insights into customer interactions and engagement levels.

Key Features:

  • Customer Activity Tracking: Monitor customer interactions across various touchpoints.
  • Engagement Scores: Assign scores based on customer activity levels.
  • Feedback and Survey Results: Integrate customer feedback for a holistic view of engagement.
  • Renewal and Upsell Opportunities: Identify potential opportunities based on engagement levels.

Why It’s Essential: Understanding customer engagement is crucial for retaining clients and maximizing lifetime value. The Customer Engagement Dashboard helps you customize your approach to customers.It also helps you make sure they are happy. Additionally, it helps you find opportunities to sell more. All of these actions help you to increase your revenue.

3. Lead Conversion Dashboard

Objective: To track the effectiveness of lead generation and conversion strategies.

Key Features:

  • Lead Sources Analysis: Break down leads by sources to understand the most effective channels and campaigns.
  • Conversion Rates: Track the rate of lead conversion at various stages.
  • Lead Quality Metrics: Assess the quality of leads based on conversion likelihood.
  • Time to Conversion: Analyze the average time taken to convert leads into customers.

Why It’s Essential: The Lead Conversion Dashboard provides critical insights into the effectiveness of your lead generation strategies. By identifying the best channels for leads and prioritizing them, you can boost conversion rates and ultimately increase your revenue.

4. Revenue Goals Dashboard

Objective: To set, track, and manage revenue targets.

Key Features:

  • Goal Tracking: Set and monitor revenue goals for different periods.
  • Performance to Goal: Compare actual performance against set targets.
  • Forecast vs. Reality: Analyze forecasted revenue versus actual revenue.
  • Team and Individual Goals: Break down goals by teams and individuals for detailed tracking.

Why It’s Essential: Setting clear revenue goals and tracking progress towards them is fundamental for growth. The Revenue Goals Dashboard helps in maintaining focus on key objectives, aligning team efforts, and making necessary adjustments to meet or exceed revenue targets.

5. Product Performance Dashboard

Objective: To evaluate the performance and profitability of different products or services.

Key Features:

  • Sales by Product: Track revenue generated by each product or service.
  • Market Trends: Analyze market trends and product popularity.
  • Product Profitability: Assess the profitability of each product.
  • Inventory Levels: Monitor inventory levels to optimize stock management.

Why It’s Essential: Understanding which products or services are the most profitable enables businesses to make data-driven decisions on inventory, marketing, and development. The Product Performance Dashboard is key to maximizing revenue by focusing on high-performing products and adjusting or discontinuing underperformers.

6. Customer Lifetime Value (CLTV) Dashboard

Objective: To understand and enhance the lifetime value of customers.

Key Features:

  • CLTV Metrics: Calculate and track the lifetime value of customers.
  • Customer Segmentation: Segment customers based on value.
  • Retention Rates: Monitor customer retention and loyalty.
  • CLTV Improvement Strategies: Identify strategies to enhance CLTV.

Why It’s Essential: Maximizing customer lifetime value is crucial for long-term revenue growth. The CLTV Dashboard aids in identifying high-value customers and developing strategies to enhance their experience, thus increasing their value over time.


Implementing these six Salesforce dashboards is a game-changer for businesses aiming to boost their revenue. Each dashboard provides unique insights and helps in making informed decisions. Monitoring and analyzing data from dashboards helps businesses stay flexible, adjust to market changes, and take advantage of growth opportunities.

By integrating these six Salesforce dashboards into your business operations, you unlock the potential to transform raw data into strategic insights, driving your business towards unprecedented revenue growth.

Gone are the days of relying solely on fragmented data sources. By adopting this integrated approach, you gain a comprehensive and accurate understanding of your business's true performance. This newfound clarity empowers you to make well-informed decisions that drive your company forward.

Imagine the possibilities when you correlate Salesforce data with metrics from other departments like marketing, finance, or customer service. This holistic view allows you to uncover hidden patterns and trends, enabling you to optimize your business strategies. By aligning all aspects of your operations, you create a cohesive and data-driven approach that ensures every action taken is in line with your overarching business goals.

The synergy between Salesforce and other systems not only enhances your decision-making capabilities but also provides valuable insights into customer behaviors. With a deeper understanding of your customers, you can tailor your products, services, and marketing efforts to meet their specific needs. This personalized approach fosters stronger customer relationships and boosts customer satisfaction, ultimately leading to increased revenue and long-term success.

In today's fast-paced business landscape, staying ahead of the competition requires leveraging every available advantage. By integrating these six Salesforce dashboards and embracing a data-driven mindset, you position your business for growth and prosperity. So, unlock the potential within your data, seize the opportunity to transform your business, and embark on a journey towards unparalleled success.

Elina Papernaya
January 22, 2024
5 min read