Clay is a GTM engineering platform, a workspace where technical teams build custom enrichment workflows, often beautifully.Clay is a GTM engineering platform, a workspace where technical teams build custom enrichment workflows, often beautifully. It's a power tool. Alta is the agent. It prospects, qualifies, calls, and books on day one, across every channel including voice. No workflows to build, no GTM engineer required. Clay gives you the parts to build a system. Alta is the system.
VS.
The #1 alternative to Clay
Clay is a workspace for GTM engineers. Alta is the AI GTM team for closers. Outbound, inbound, voice, running on day one.
Join hundreds of top brands who trust Alta
Why Alta
Alta vs. Clay
Stop building GTM. Start running it. Clay gives you the parts. Alta is assembled. Here's where each one wins.
Get to first meeting
Live in days
2-4 weeks to build workflows
GTM engineer required
Usually yes
Dedicated onboarding on every plan
Enterprise only
Get the data
150+ data provider integrations
Curated set
Custom enrichment waterfalls
Standardized
Visual workflow builder
Run the outreach
Multi-channel execution
(email, LinkedIn, SMS, WhatsApp, voice)
Basic Sequencer only
Reply-driven sequence logic
AI voice calls
Qualify and book inbound
AI Inbound Agent
Reads CRM history before every action
No-show prevention
Predict your bill
Predictable pricing
Credit-based
No bill spikes
Stop assembling your GTM. Start running it.
Clay customers typically still need a sequencer, a scheduler, an inbound tool, and a GTM engineer to run it all. Alta is one system, one bill, one team — running outbound, inbound, and voice from day one.
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See how Alta outperforms.
Book meetings while your team sleeps, no workspace, workflows or credits
How It Works
Discover & Research
Your Ideal Prospects, Identified by AI, Backed By Data
Alta analyzes your CRM and 50+ data sources and signals to identify your ICP and high-value prospects, automating research and prospecting while adjusting targeting in real-time.
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Replacing: Apollo, Zoominfo
Train & Engage
Automated & Unified multi-channel outreach
Effortlessly send follow-up messages through email, LinkedIn and text, ensuring consistent communication across all channels, while training Alta uses your Sales Playbooks and industry expertise.
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Replacing: Salesloft, Warmly, Dripify
Personalize & Schedule
Personalized Communication at Scale, 24/7+ Automated Scheduling
Alta uses research data to craft highly personalized messages tailored to your target persona. By applying insights from previous successes, it improves reply rates and increases the number of booked meetings.
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Replacing: Braze, Jasper
Automate & Analyze
Advanced Analytics, Effortless Integration
Gain valuable insights into your best campaigns, segments, and more, all while our platform runs on autopilot. Data seamlessly integrates with your existing tech stack, ensuring everything flows smoothly without interruption.
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Replacing: Spreadsheets, BI tools
Real Results from
AI-Driven Outreach
"Too many leads, not enough hands. Alta handles 30% of our inbound now and replaced one SDR entirely. No more leads going cold."
Raz Navon
Head of Acquisition
“Alta helped us run highly targeted, localized outbound campaigns in Italian. The process was seamless and we achieved a 10% reply rate.”
Andrea Fasoli
Sales Coordinator
"Before Alta, prospecting was manual and results were poor. Now we're running signal-based outbound at scale — targeting the exact moments that matter."
John Webber
CEO
"Before Alta, extracting reports from various systems was time-consuming. Now, all business metrics are easily accessible in one place. Alerts keep us proactive with data engagement."
Daniel Kretzmer
Business Operations
"We needed automation that fit our systems and held real conversations. Alta's agents qualified inbound leads, drove outbound, and even revived lost pipeline.”
Eran Samra
AI Product Manager
"We tried other AI sales tools, but Alta's agents are the most precise and natural, like an extension of our team. Our SDR productivity has increased by 40%."
Tanya Didio
Sales Dev. Team Manager
FAQ
Clay uses a credit-based model split between Data Credits (for enrichment) and Actions (for platform operations). Every workflow step, AI call, and CRM push consumes credits. Clay's self-serve plans run $185 to $495 per month, but real total cost is typically $4,000–$10,000+ per year once you factor in top-up credits (priced ~50% above plan rate), required tools like LinkedIn Sales Navigator, and the GTM engineer time to build and maintain it. Enterprise contracts range $30K–$150K+ annually. Alta charges a predictable platform fee. Your spend doesn't spike when a campaign runs hot, and there's no separate engineer's salary to staff it.
Yes. Alta runs autonomous voice calls on both sides. Outbound prospecting calls without a rep on the line, and inbound qualification calls that respond to web leads in under 30 seconds. Voice is the channel Clay does not run.
Alta replaces the SDR seat for high-volume top-of-funnel work. Prospecting, outbound, inbound qualification, no-show prevention, and re-engagement. It works best alongside a human team that takes qualified meetings and closes deals.
Most customers are live within days, not weeks. Onboarding covers ICP setup, CRM connection, playbook training, and channel integration. Alta starts booking meetings from week one. No workflow building required.
Yes. Alta is SOC 2 Type II and ISO 27001 compliant. Your CRM data, customer data, and campaign data are encrypted in transit and at rest, with role-based access controls across the platform.
Many Alta customers run Clay alongside Alta for specialized enrichment. The decision isn't always either/or, but the running the GTM motion job belongs in one place, and that's Alta. If you currently use Clay as both your data layer and your outreach layer, Alta consolidates the second job and lets Clay do what it's best at.
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